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Not only is the site’s structure essential for driving revenue, but the naming of each of the product or taxonomy groupings is also very important. User testing of proposed naming and site organization is undertaken to ensure that users will be able find what they need. A site’s taxonomy often expands and becomes confusing as a business’s product line grows.
An expanded product line demands a careful rethinking of how products are grouped and presented. The goal is to ensure that key revenue-drivers are easy to find and prominently displayed, that similar products are arranged together, that the product hierarchy is clear and intuitive, that there are multiple entry, exit and navigation points between related products and content, and that the chosen category names are commonly recognized by both the target audience and search engines.
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As experts in site function and usability, ECommerce Partners knows the critical elements a site requires from its information architecture to satisfy each client's needs and to deliver the final site on-time through a smooth-running development process. Our consultants are Internet veterans who have developed design principles from practice, not theory, based on site performance and profitability.
Let us help you turbo-charge your site today by enhancing every aspect of your ecommerce experience! Request a quote below and let us demonstrate how we can help you succeed online.
Contact us at info[@]ecommercepartners.net / 866-431-6669
About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.
True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.