Core Engine

Our core engine is designed to support all aspects of a successfull online bussines. Here is a breaf overview of its functionality. For more information, please click on the individual headers.

Site Set Up and Management

Efficient site management is key to any successful online business. Our Core Engine boasts an intuitive interface designed to help you manage your site quickly and efficiently. You can even control multiple websites, including all your national and international online stores, from a single central administration console and assign administration privileges to various users, as needed. If you want to address clients around the world, you will enjoy the system’s multi-lingual and multiple currency support. Creating and updating your information pages is made easy by an integrated content management system.
  • Use a central admin panel to control multiple websites and stores and flexibly share information as needed.
  • Define templates for products or categories and use them to custom design your site.
  • Stage and merge content. Manage both on-demand and scheduled content merges and rollbacks. Note: this feature is only available on Magento Enterprise.
  • Manage and schedule a variety of backup operations with the option to rollback changes to reverse any modifications.
  • Offer multi-lingual support to manage all international versions of your site.
  • Offer multiple currency support.
  • Manage permissions, systems, roles and users.
  • Take advantage of web service APIs to easily integrate your site with third-party applications.
  • Manage tax rates per location, product type or customer group (i.e. wholesale vs. retailer) for your US and international markets.
  • Define customer groups quickly and conveniently.
  • Use the content management system to support informational pages.
  • Leverage integrated Google Website Optimizer for A/B and multivariate testing.
  • Create RSS feed for new orders.
  • Create RSS feed for new reviews.
  • Allow Admin to search for orders by various criteria and to view details as needed.
  • Support phone orders by allowing Admin to create an order on behalf of a customer.
  • Allow Admin to update all information of an existing order including products, address and billing information.
  • Let Admin create and manage returns as well as process refunds.
  • Allow Admin to search for customers by various criteria, view customer details and order history, change customer email or password, and edit customer address book.
  • Import / export catalog and customer information.
  • Use CAPTCHA functionality to help prevent automated software from attempting fake logins, both in admin and customer login areas.
  • Use full page caching for enhanced performance. Note: This feature is only available on Magento Enterprise.
  • Use Varnish caching for improved performance.
  • Use auto-scaling to have your site’s architecture automatically adjust to traffic spikes.


Our core software platform features an easy-to-use administrative interface to help you manage your dynamic product catalog. Use it to enhance both the front- and back-ends of your ebusiness. Display your offerings in various ways, manage your inventory including back-ordered items, set minimum and maximum quantities, bundle and group products as needed, create virtual items and downloadable products, import and export products for batch updates offline, and enjoy a host of other powerful catalog management features. Our ecommerce software platform also offers APIs to seamlessly integrate with existing back-office solutions.
  • Use an advanced content management solution to conveniently manage your online store content.
  • Create and manage an unlimited number of categories and sub-categories as needed.
  • Create and manage an unlimited number of products, each based on a specific product type, which defines its available attributes and behaviour.
  • Create and manage an unlimited number of product attributes
  • Use attribute sets to quickly create products of different types of items.
  • Use custom templates to create a unique look and feel for single categories and products.
  • Assign the same product to multiple categories as needed.
  • Use admin panel to update products in batch mode.
  • Approve, edit, and delete product tags including tags submitted by customers.
  • Approve, edit and delete product reviews.
  • Leverage comprehensive inventory management including support for back-ordered items; Define minimum and maximum in-stock quantities.
  • Import and/or export full catalog in batch mode.
  • Implement RSS feed for low inventory alerts.
  • Define private sales including events, invitations and category access permissions. Note:This feature is only available on Magento Enterprise
  • Use integrated Google Base.
  • Manage virtual products including digital media and other downloadable items.
  • Support personalization, e.g., text uploads for embroidery or monogramming.
  • Automatically calculate taxes for various locations, customer groups, and product types.
  • Run the media manager to automatically resize and watermark images.
  • Use advanced pricing rules to create special prices for customer groups, events and private sales.
  • Set the media manager to automatically resize and watermark images.


You can help your customers quickly locate the items they are looking for. Use layered navigation to let them filter through products in various categories and search results, provide breadcrumbs to support their orientation, and help them reach their destination fast.
  • Assign individual design to category and/or product pages as needed.
  • Allow filtering of products in categories with layered/facetted navigation.
  • Display price filters based on price ranges or with a price slider.
  • Assign category view and purchase permissions per customer group (limited catalog access). Note: This feature is only available on Magento Enterprise.
  • Use CMS static blocks tool to create category landing pages.
  • Allow your customers to compare two or more products using the product comparison tool.
  • Automatically generate recently compared product lists.
  • Filter catalog by product tags.
  • Display product listing in grid or list format.
  • Support breadcrumbs in catalog page templates.
  • Assign the same product to multiple categories as needed.
  • Apply Solr search for improved performance and search quality, as well as layered navigation (includes features such as: spelling/synonyms/stop words and weighted attributes).Note: This feature is only available on Magento Enterprise.


Let your customers examine specific products in more detail, view them from different angles, learn what others have to say about them, and see related items. Offer cross-sell and up-sell suggestions to further serve your customers and increase your average order value.
  • Support multiple images per product.
  • Offer product image zoom-in capability.
  • Allow customers to select various options of the same product (e.g., different colors, sizes)
  • Support grouped products views.
  • Display recently viewed products anywhere as needed.
  • Integrate product reviews in product and catalog pages as needed.
  • Include related products list in product page.
  • Feature stock availability message in product page and offer backorder support.
  • Offer multi-tier pricing up-sells.
  • Allow customers to add to and manage wish lists.
  • Allow customers to add to send product links to a friends email.
  • Allow customers to Share products on social media sites.



Marketing and SEO

The success of your online business depends on the effectiveness of your marketing to promote sales. As online customers become increasingly price conscious and shopping savvy, it is ever more critical to engage with sophisticated promotions. Use our ecommerce marketing tools to create a variety of promotions boosting conversion rates, order values, and cross sales. Offer different types of discounts, coupons and specials, and gear each promotion to specific stores, customers groups, time periods, categories and products, as needed. In short: Use our marketing tools to attract relevant traffic, engage visitors, grow online sales, and encourage long-term customer loyalty.
  • Define various types of discounts and special offers, and gear them flexibly to specific stores, customer groups, time periods, products, and categories, as needed.
  • catalog promotional pricing offers by percentage or fixed amount and apply to specific stores, categories, products, etc. as needed.
  • Generate a set of unique coupon codes for each promotion and export the list of codes for offline distribution, email, newsletters and more. Easily manage and monitor coupon usage and generate detailed reports.
  • Define private (club) sales including events, invitations and category access permissions.
  • Define free shipping option.
  • Use customer segments to better target your promotions.
  • Define a Minimum Advertised Price (MAP) for your products.
  • Offer different types of promotions to customers, such as: percentages off, Buy X get Y free, free shipping, etc.
  • Define special tier-pricing by customer group.
  • Use special landing page tool for marketing campaigns.
  • Include cross-sells in shopping cart mode.
  • Include related or up-sells product listings on product pages.
  • Create dynamic rule-based product relations to dynamically target customers when presenting up-sells, cross-sells, and related products.
  • Apply persistent shopping cart.
  • Define "send to a friend" option for all visitors or for registered users only.
  • Enable the ability to submit product reviews for all visitors or for registered users only.
  • Implement "send wish list to a friend" option by email or RSS.
  • Create RSS feeds for new products, specials and tags.
  • Automatically generate your site map.
  • Use Google site map.
  • Create customer survey (polls) on the fly using special survey tools.
  • Manage your newsletters; add, delete and edit users as needed.
  • Allow your marketing team to create innovative campaigns including banner ads and other types of content, such as flash, HTML, and much more.
  • Increase customer retention by setting automated email reminders for abandoned shopping carts and wish lists.
  • Integrate your site with social media: Twitter, Facebook, Instagram, Pinterest, Tumblr, etc.; and Wikis.
  • Use the blog publishing platform and enjoy top aesthetics, web standards, and usability.
  • Integrate your site with affiliate program tools.
  • Offer a Loyalty & Rewards program to reward your customers for their purchases and other actions performed on the site.
  • Assign Store Credit to selected customers.
  • Allow customers to purchase gift certificates for themselves or a desired recipient and allow gift certificate as a form of payment (or partial payment).
  • Allow customers to invite their friends to sign up for an account with the site.


To consistently drive relevant traffic to your online store, you must build and manage it with search engine friendliness in mind. Our core engine is designed to support this important goal to perfection, featuring a search engine friendly URL structure and a set of powerful SEO tools. The system automatically creates optimized URLs, sitemaps, and popular search term pages – all important steps in getting you top rankings.


At ECommerce Partners, we also draw on our own sophisticated SDC (SEO Development Component) to analyze each customer’s specific SEO requirements and translate them into a powerful, customized optimization strategy. During the process we find the most potent keywords/phrases and define keyword themes around them carefully weighing total traffic potential, difficulty in obtaining rank, and ROI potential. Once the themes are established, we group them into three program options, Active, Robust, and Aggressive, giving customers a choice on how they want to proceed. Whatever program best fits your needs, it is sure to increase your traffic and conversion rates rapidly and cost-effectively.
  • Drive traffic with search engine-friendly URL structure and sophisticated SEO tools.
  • Include Google site map
  • Use URL Rewrite Tool to gain full control of URLs and increase search engine rankings.
  • Use intuitive interface to control meta information for products and categories.
  • Boost your search engine rankings by including a title, keywords, description and additional metadata in category and product pages.
  • Use an auto-generated site map for display on site.
  • Use an auto-generated popular search term page.
  • Leverage sophisticated SDC (SEO Development Component) methodology to increase traffic and conversions systematically and cost-effectively.



Customer Service

Customer Accounts enhance the user experience and boost retention rates, effectively strengthening the bond between your e-store and your clients. Users can reorder from the account, review their order status and history, keep an address book, enter their default billing and shipping addresses, create and disseminate personal wish lists, check their product reviews, ratings, and tags, and much more.
  • Feature customer accounts with order status, details, and comprehensive history.
  • Maximize user comfort allowing customers to re-order from account.
  • Feature recently ordered items list in customer account including ability to view each order status and details.
  • Store downloadable products in customer account.
  • Include address book in customer account allowing users to edit/update existing addresses and add new ones.
  • Include default billing and shipping addresses in customer account.
  • Allow customers to create a wish list and add comments as needed.
  • Support wish list email or RSS feed.
  • Allow customers to update their newsletter subscriptions.
  • Allow customers to submit product reviews and view all the reviews they submitted in their account section
  • Include dashboard in customer account to offer overview of recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wish list, recently ordered items, recent reviews and recent tags.
  • Offer secure encryption for all customer passwords.
  • Allow customers who have forgotten their password to enter their email address and start a password recovery process.
  • Allow customers to change their email address, personal information and passwords as needed.
  • Use https/ssl secure protocol to store and browse all customer accounts ensuring security of all personal information.
  • Allow customers to create and manage their Gift Registries.
  • Allow customers to request a return from their accounts and check the status of their RMAs.
  • Allow customers to see their available Store Credit.
  • Allow customers to see their current Reward Points balance and their Reward Points history.
  • Allow customers to see their Invitations.


You may want to have service agents on hand, should customers require further assistance. Using a "Contact Us" form, customers can quickly and efficiently ask for help. Your service agents access individual account information, including order histories, shopping carts, wish lists, and more, via their call center dashboard and provide immediate assistance, which frequently helps to complete the order.
  • Offer sophisticated customer service with "forgot password" email from front-end and administration panel.
  • Use comprehensive chat functionality to boost conversions and maximize your marketing and e-commerce ROI. Create "contact us" form using configurable options.
  • Maintain feature-rich customer accounts and add or modify fields as needed.
  • View order history with regular status updates.
  • Support order tracking from account including integration to FedEx / UPS and other major freight carriers.
  • Customize order and account update emails with editable text messages.
  • Customize order emails with editable text messages.
  • Use admin panel to create and edit orders.
  • Manage products in the customers shopping cart and wish list from the admin panel.
  • User powerful on-demand solution to collect, analyze and manage your visitors' feedback.
  • Display Customer Service section to provide the most important information on the terms & conditions, policies etc.
  • Display FAQ section to provide answers to frequently asked questions.


The quality, convenience, and security of your checkout process may be the make or break criteria of your online success. Our solution supports a rapid, one-page checkout process, SSL security on both front and back ends, a variety of payment methods, and a number of features that increase customer convenience, such as the ability to save shopping carts with expiration times.
  • Accelerate and simplify the check out process with one-page checkouts.
  • Set up SSL security support on both your site's front-end and back-end.
  • Support shipping to multiple addresses in one order.
  • Support guest checkout, i.e., checkout without account.
  • Feature shopping cart with tax and shipping estimates.
  • For checkout with account use address book.
  • Offer option to create account at the beginning of the checkout process.
  • Accept gift messages per order and per item.
  • Save shopping carts with configurable expiration time.
  • Present your customers with a printable receipt confirming the purchase upon successful checkout.




Our Core Engine’s powerful order management system allows you to view, edit and fulfill incoming orders, create invoices, issue credits, and much more – all directly from the administration console. The system also maximizes user comfort for both customers and administrators. A case in point: customers can repeat previous orders from their account or ask administrators to access their histories and create the order in the back-end.
  • View, edit, create and fulfill orders from admin panel.
  • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment.
  • Print invoices and packing slips.
  • Offer comprehensive call center/phone order support; Create new customer, or select existing customer and view shopping cart, wish list, last ordered items, and compared products list, as well as select addresses, Give discounts and assign custom prices as needed.
  • Create re-orders for customers from administration panel.
  • Send email notifications of orders.
  • View, edit and print shipping labels for all major carriers.


Our core engine supports your preferred methods of shipping displaying real-time carrier rates, as well as account-specific, table, and flat rates. You can offer free shipping as part of a promotion or as a bonus for larger purchases to increase average order size and you can ship items of the same order to multiple addresses to encourage gift purchases and boost overall sales.
  • Select from a variety of built-in shipping carriers, including UPS, FedEx, USPS, DHL, etc.
  • Specify allowed destination countries, per shipping method.
  • Support shipping to multiple addresses from one order.
  • Integrate real-time shipping rates from UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL.
  • Offer on-site order tracking from customer accounts.
  • Offer flat-rate shipping per order or item.
  • Support free shipping.
  • Offer table rates for weight and destination.
  • Offer table rates for product sub-totals and destination.
  • Offer table rates for number of items and destination.


Our solution supports various payment methods, including all major credit cards, as well as PayPal, Amazon and Google Checkout. You can also accept checks, money orders, purchase orders, and much more. Configure your payment solution to authorize and charge simultaneously or to authorize first and charge upon invoice creation, as needed. Offer and accept gift certificates. In short: Use our solution to maximize payment security and convenience.
  • Select from a variety of built in payment methods, including, PayPal, etc.
  • Configure your store to authorize and charge, or to authorize first and only charge upon invoice creation.
  • Accept checks and money orders.
  • Accept purchase orders.
  • Give your customers the option to securely save credit cards through a payment gateway for future purchases.
  • Support customer store credits.
  • Integrate Amazon Payments to support checkout by Amazon and Amazon Simple Pay.
  • Integrate multiple PayPal gateways, including Website Payments Standard, Website Payments Pro (Express and Direct), Website Payments Pro UK (Express and Direct), and PayPal PayFlow Pro.
  • Allow your customers to purchase gift certificates for any amount permitted by your stores. Gift certificates can be virtual, physical or combined.
  • Use integrated
  • Use integrated Google Checkout
  • Allow for orders with no payment information required as a result of applying a coupon or gift certificate code.




Our Core Engine boasts powerful report and analytics tools. Shopping carts are integrated with Google Analytics Ecommerce module to help you track and continuously enhance the performance of you ebusiness. Use your administrative console to check reports on total sales, total number of orders, RSS feeds for new orders, abandoned shopping carts, best viewed and best purchased products, coupon usage, and much more.
  • Integrate your site with Google Analytics.
  • Use the intuitive admin dashboard for a comprehensive report overview.
  • Create detailed sales reports.
  • Create an RSS feed for new orders.
  • Access detailed tax reports.
  • Access "abandoned shopping cart" report to review related issues.
  • Access "best viewed" product report to check most viewed items on your website.
  • Get "best purchased" products report to check bestsellers.
  • Receive "low stock" alerts.
  • Access report on search terms used in your site search.
  • Get report on product reviews and recommendations.
  • Create an RSS feed for new product reviews.
  • Access report on your customers' tags.
  • Create an RSS feed for new customers tags.
  • Get report on your customers’ coupon usage.
  • Access a report on total sales invoiced.
  • Get report on total refunds.
  • View a report on your best customers both in terms of total purchase and number of orders.
  • Log off administrator actions for security and recovery as needed.



Additional Services and Versions

As mobile shopping becomes increasingly popular, you can use our Core Engine to offer your clients a multi-platform experience, with a powerful online site and another mobile version of it that is optimized for smart phones users. Once you have these solutions in place your system will automatically detect mobile customers and present them with the appropriate version.
  • Create native mobile applications for iPhone, iPad and Android mobile devices.
  • Create a mobile site to support a wide range of mobile devices.
  • Use a responsive layout to make your site adjust to various screen resolutions on both computers and mobile devices.
  • Use Mobile HTML5 to quickly and easily create a storefront optimized for mobile devices so customers can shop even when they’re on the go. This mobile interface uses HTML5 technology and supports iPhone, Android and Mobile Opera browsers. It includes out-of-the- box features such as:
    • Device-specific media capabilities for audio and video
    • User-friendly search and results display
    • Clean display of product detail pages
    • Pinch, multi-touch and scaling images
    • Easy swipe between product images
    • Zoom capabilities
    • Cross-sell and up-sell capabilities
    • Drag-and-drop of products to the shopping cart
  • Integrate your mobile solution with your current product catalog, CMS and store configurations in a seamless way
  • Update your mobile solution with real-time customizations including updates for promotions and merchandising.
  • Support a wide range of checkout capabilities.


Supporting multiple languages, currencies, and tax rates, our Core Engine is the ideal platform for international sites. Expand your online store to address audiences around the world and localize content to meet country-specific needs.
  • Offer multi-lingual support for front-end pages.
  • Support multiple currencies.
  • Offer international tax rate support
  • Easily configure country list of allowed countries for:
    • site registration
    • shipping destination with ability to specify shipping method
    • billing addresses with ability to specify payment method.
  • Display accented characters and right to left text.
  • Comply with EU regulations:
    • European Union VAT-ID validation facilitates the tax collection process by automatically applying the correct tax rules according to VAT customer groups.
    • EU cookie notification simplifies the EU Privacy and Electronic Communications Directive compliance process by displaying an opt-in message at the top of the storefront.




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About Us

About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.



Our Offices

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Fax 503 218-5585
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ECommerce Partners
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Phone 866 431-6669
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Santa Monica, CA
Phone 866 431-6669
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