Conversion Rate Optimization (CRO)

Ecommerce Conversion Rate Optimization

We make sure your visitors convert—that they shop, subscribe and
yearn to return. In short, we help you generate more sales from your
existing visitors and boost your Return on Ad Spend (ROAS).

The CRO Process

Here's how we do it

We leverage proven methods - like Big Data analysis,
machine learning. A/B testing and personalization - to
improve the user experience and increase conversions.

Our Specialty:
conversion rate optimization (CRO)

We draw on behavioral research, psychology analytics and
ecommerce design to systematically turn your online visitors
into customers.

Our CRO services will help you

  • Generate more sales from your existing traffic
  • Maximize the ROI of your search marketing spend
  • Increase customer engagement and retention rates
  • Gain a strong edge over your competitors

Contact us to learn more

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Why Customers Trust
ECommerce Partners with CRO

  • Since 1998, ECP has been at the forefront of ECommerce. With 100's of customers across the globe, we are trusted for our expertise, transparency and methodologies.
  • Your one-stop shop for business optimization. Our online marketing team drives relevant visitors to your site; our CRO experts make sure they convert.
  • DynamicYield© Premier Partner - the ECP CRO team is fully trained on the DynamicYield© platform and leverage our close relationship to improve conversion rates.
  • BYOT (Bring your own tools) - our CRO specialists are equally comfortable with most leading optimization technologies, including Qubit, Optimizely and Monetate, as well as all major analytics tools, and ecommerce platforms.

Investigate. Optimize. Validate. Repeat.

Our CRO process in an ongoing one. It includes three phases:


During the investigation phase, we use web analytics, testing and visitor feedback tools to analyze the status of your business. In this way we create a baseline, against which we measure future results.

We monitor user behavior throughout your site to identify typical shopping patterns and study mouse movements to discover potential disconnects in your conversion funnel. We discern what types of customers visit what pages, who leaves prematurely and why, and which site elements stand in the way of higher conversion rates.

In particular we look at following:

  • Value proposition
  • Site design
  • Content
  • Microcopy (the tiny bit of copy in calls to action, links, usage instructions that can reduce friction and encourage visitors to take action)
  • Potential distractions and sources of concern
  • Shopping cart and checkout flow


Once our team has gained a thorough understanding of your business and identified conversion barriers, the process moves into optimization phase. Having gotten into your visitors' heads, we aim to create an environment that is ever more conductive to converting them into customers. To that end, we develop clear hypotheses and design targeted experiments to prove them. We prioritize the experiments according to their relative importance to your business and start with the ones that will likely have the biggest impact on your bottom line.

Such experiments may include one or more of the following:

  • Clarifying your value proposition
  • Streamlining your design
  • Personalizing the content
  • Tweaking your microcopy and calls to action
  • Removing distractions and sources of anxiety for your prospects
  • Adding shopping incentives
  • Creating high performing landing pages
  • Making shopping cart and checkout flow pages intuitive and easy to use


Hypotheses defined and changes proposed, we proceed to validate them with a series of rapid A/B tests, comparing alternate options in design, content, microcopy, checkout flow and more. We analyze the results to see how our suggestions perform in real life. We then use the insights to both implement the necessary changes and circle back into the ongoing CRO process as we continue to optimize your conversion rate.

This phase includes:

  • Reporting
  • Detailed Report Analysis
  • Optimization Adjustments
  • Plan future optimization considering seasonality, upcoming holidays and events
  • Client feedback

Contact our a CRO Specialist today.


Success stories

Embedded thumbnail for Lamoda Drives Sales using Personalization

Lamoda Drives Sales using Personalization

Embedded thumbnail for Juniqe Boosts SEM Revenue by 20%

Juniqe Boosts SEM Revenue by 20%


Technology Partners

Personalization & engagement solutions to drive revenue and engagement throughout the customer journey.

 Learn more

The easiest way to watch and analyze your users' behavior.

 Learn more

Understand your web and mobile site
visitors to find the best opportunities for growth.

 Learn more

Crowd-sourced user testing to help make confident design decisions.

 Learn more

Learn more

Our CRO services have a track record of success.
Just ask our clients. We’ll be happy to provide references.

Contact Us to Start Maximizing Your Conversions Today

  Call: 866-431-6669

Schedule A Demo

About Us

About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.



Our Offices

New York USA
ECommerce Partners
59 Franklin Street
New York, NY
Phone 212 334-3390
Fax 503 218-5585
Florida USA
ECommerce Partners
6700 Pines Blvd.
Pembroke Pines, FL
Phone 866 431-6669
Fax 503 218-5585
California USA
ECommerce Partners
123 California Ave
Santa Monica, CA
Phone 866 431-6669
Germany Germany
ECommerce Partners
Passauer St4
Phone 49-30-2361-9794
Australia Australia
ECommerce Partners
31 Mary Street
St. Kilda West
Victoria 3182
Phone 61-3-9505-9988