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We make sure your visitors convert—that they shop, subscribe and
yearn to return. In short, we help you generate more sales from your
existing visitors and boost your Return on Ad Spend (ROAS).
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Here's how we do itWe leverage proven methods - like Big Data analysis, |
Our Specialty:
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Our CRO services will help you
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Investigate. Optimize. Validate. Repeat.Our CRO process in an ongoing one. It includes three phases: |
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InvestigationDuring the investigation phase, we use web analytics, testing and visitor feedback tools to analyze the status of your business. In this way we create a baseline, against which we measure future results. We monitor user behavior throughout your site to identify typical shopping patterns and study mouse movements to discover potential disconnects in your conversion funnel. We discern what types of customers visit what pages, who leaves prematurely and why, and which site elements stand in the way of higher conversion rates. In particular we look at following:
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OptimizationOnce our team has gained a thorough understanding of your business and identified conversion barriers, the process moves into optimization phase. Having gotten into your visitors' heads, we aim to create an environment that is ever more conductive to converting them into customers. To that end, we develop clear hypotheses and design targeted experiments to prove them. We prioritize the experiments according to their relative importance to your business and start with the ones that will likely have the biggest impact on your bottom line. Such experiments may include one or more of the following:
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ValidationHypotheses defined and changes proposed, we proceed to validate them with a series of rapid A/B tests, comparing alternate options in design, content, microcopy, checkout flow and more. We analyze the results to see how our suggestions perform in real life. We then use the insights to both implement the necessary changes and circle back into the ongoing CRO process as we continue to optimize your conversion rate. This phase includes:
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Contact our a CRO Specialist today.
Technology Partners |
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Personalization & engagement solutions to drive revenue and engagement throughout the customer journey. ![]() |
The easiest way to watch and analyze your users' behavior. ![]() |
Understand your web and mobile site ![]() |
Crowd-sourced user testing to help make confident design decisions. ![]() |
Our CRO services have a track record of success. |
Call: 866-431-6669 |
About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.
True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.