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Some say pay per click campaigns don’t bring in customers, or just aren’t worth the expense. “The traffic comes in, but only a few buy,” we’ve heard said. But the campaign fails not because pay per click doesn’t work – only because running an effective, successful campaign takes expertise and ecommerce know-how.
We know how to bring in visitors who will buy. ECommerce Partners has pay per click account management down to a science, from the writing of targeted keyword ads to raising your conversion rates higher than you thought possible. Part of that science includes web analytics and optimization.
Whether you’re trying to manage a pay per click campaign, or boost your online sales overall, obtaining and analyzing the visitor statistics for your site is essential. Tracking a visitor’s pathway through your site helps you understand why they came, what they are looking for, and how they move onto the shopping cart or other decision page.
When you know how visitors move around on your site, you can understand the customer’s behavior and make changes to improve your conversion rate. At ECommerce Partners, we use ClickTracks, a web tracking program that is best known for their easy-to-use visual interface.
ClickTracks is much more than a simple data collector. ClickTracks allows you to compare how different users use your site, for example, what are the differences between the paying customers and those who don’t make it to the goal page. You can use this information to improve your site and boost your ROI.
Also, the difference in your ROI after making changes to your site is trackable with ClickTracks. You can actually see how the new and old pages perform differently on ClickTrack’s split-screen, with the marketing web metric data displayed for easy comparison.
Plus, ClickTracks includes a pay per click fraud detector, which will compile suspicious activity into an Excel® spreadsheet that you can forward to your PPC provider to apply for a refund.
There are so many aspects to conversion. Turning web visitors into paying customers isn’t based on luck. Stop throwing money away on unprofessional pay per click and shot-in-the-dark SEO campaigns, and take control of your marketing plan today.
Scedule a demo below, and find out how ECommerce Partners can use ClickTracks to boost your conversion rates by improving your pay per click and search engine marketing campaigns.
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About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.
True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.