ECommerce Partners sat down with White + Warren to detect and analyze the existing issues over five years ago. Then the company created an online strategy, defining the following main goals. Create an advanced ebusiness that maximizes handling efficiency for the company and user comfort for its customers. Attract more relevant traffic to the site. Grow online sales. Launch an online marketing campaign to complement and support offline branding.To achieve these goals, ECommerce Partners completely revamped White + Warren's existing x-cart platform.
Redesigned the site to match the brand's high-end image, implementing a clearly organized home, category and product pages. Streamlined the navigation so shoppers could easily locate all desired items, accelerating the checkout, and dramatically enhancing the shopping experience in the process. ECommerce Partners also integrated SEO related features, such as URL re-writes and product feeds to increase rankings in major search engines and attract quality leads. Additional cutting-edge features were included to give White + Warrant more control and more flexibility, empowering the company, for example, to create and change its look books. In September 2014, White+Warren launched a new mobile site designed by Ecommerce Partners that increased traffic by over 15,000 sessions and boosted the mobile conversion rate by 35%.