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Israel Vacation Homes: Showcasing Your Home Away from Home

Michal Shulman, CEO of Israel Vacation Homes says:

 
At Israel Vacation Homes, we wanted to offer customers a luxurious yet affordable alternative to four and five-star hotels. We knew our spacious, convenient apartments in the heart of Herzliya would be of interest to travelers from all over the world. To get the word out, we decided to create an online presence that would drive relevant traffic and ensure conversions. We had worked with ECommerce Partners before on a different website and had witnessed their Internet know how, dedication and business acumen first hand. So we went straight to them for our new site, and we were not disappointed. www.israelvacationhomes.com scores top traffic and conversion rates and has become a real moneymaker for Israel Vacation Homes.

Scoop

Israel Vacation Homes offers fully furnished, one and two-bedroom luxury rental apartments. Located in the beautiful beach town of Herzliya on the coast of the Mediterranean Sea, the apartments feature a host of amenities, including swimming pools, terraces, and a 24-hour door attendant, as well as fully equipped kitchens, towels and linens. Rentals are available for any duration with price discounts for longer stays.
Israel Vacation Homes also maintains www.israelvacationhomes.com, a state-of-the-art online presence where tourists can view pictures of the apartments and the location, check rates, get general information, and contact reservations to book their next vacation home.

 

Story

Israel Vacation Homes started out with no website at all. But it soon became clear, that the company needed a strong online presence, one that would not only show off the beauty of the apartments and the splendor of their surroundings, but also convey reliability, and put information on rates and availabilities right at the travelers’ fingertips.
The website also had to feature multiple user activation items and gather relevant visitor data. Finally, it had to be scalable since the company was planning to expand the number of units, and add additional apartments in other locations throughout Israel. In short: The new Israel Vacation Homes site would had to excel in terms of user comfort, visual appeal, and online functionality.

Solution

ECommerce Partners and Israel Vacation Homes started by defining a number of goals for the website including driving relevant traffic, generating targeted leads, and effectively addressing tourists traveling to Israel

ECommerce Partners then created a bilingual English and French site that portrayed Israel Vacation Homes as a premier destination for tourists. The waved logo, blue and white hues, and colorful pictures all evoke associations of a relaxing beach vacation in the Holy Land. With its simple, clear navigation, ample information on Herzliya, and detailed guest testimonials, the site builds credibility and trust.
It also offers advanced functionality. On the front end, visitors can browse the selection and quickly zero in on the apartment of their dreams checking rates and availabilities. On the back end, administrators enjoy a flexible infrastructure that easily scales to include future vacation homes and cities, as needed.

As requested, ECommerce Partners also included scores of user activation items, including a clear, concise vacation planner on the homepage, special offers, an option to email site information to a friend, and an invitation to join the "preferred guest group."

 

Services

To date, ECommerce Partners has provided Israel Vacation Homes with the following services:

 

  • User Interface Design
  • User Experience
  • Graphics Design
  • Web Site Design
  • Content & Brand Websites
  • Custom Website Strategy
  • Ongoing Support & Maintenance

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About Us

About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.

 

 

Our Offices

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