ECommerce Partners set out to create an advanced online presence that would offer an excellent shopping experience for vendors and end-users alike, grow online sales and firmly establish floorcare.com as the industry’s go-to source for commercial cleaning equipment and supplies. ECommerce Partners started the project with a systematic strategy phase to help the client successfully transition from a manufacturer-only business model to a more comprehensive one that included selling to end-users. To that end, ECommerce Partners provided extensive research and planning, and developed an advanced information architecture through their proven ERS (Ecommerce Requirement Specifications) and SDC (SEO Development Component) methodologies.
As for the implementation, the agency suggested a phased approach and rapidly proceeded with phase one. It included developing a new site from scratch, providing ecommerce web design, crafting custom solutions, and integrating 3rd Party applications. Special attention was placed on optimizing the user experience with an attractive interface, advanced information architecture, and a special emphasis on usability. As a result, visitors now enjoy intuitive site navigation with advanced search and auto complete functionalities, individual product zooms, product reviews, a secure shopping cart solution, advanced payment processing, and efficient shipping and fulfilment processes. Administrators benefit from unlimited catalogue management, detailed analytics, site traffic and sales reports and advanced features for marketing and promotion.