First, ECommerce Partners and C.O. Bigelow defined several major goals for the project: build a successful ebusiness, promote the brand, improve the user experience, and ultimately grow online sales. ECommerce Partners started the project using its proven ERS (Ecommerce Requirement Specifications) methodology to provide comprehensive research and strategy, planning, and information architecture.
The creation of the actual Magento-based site followed shortly thereafter. To ensure top user comfort, ECommerce Partners implemented clearly organized home, category, and product pages; integrated the site with Celebros search; and created a streamlined, faceted navigation based on relevant search results. Now browsers can find the items they are looking for in a flash. Customer and product reviews have been added to help shoppers with their decision process and encourage them to try new items.
The new site features high quality pictures and a colour swatch display for make-up products. To further enhance user comfort, ECommerce Partners significantly accelerated and simplified the checkout process. All these new features combine to give on line customers the same exhilarating experience store visitors have been enjoying for years.
In a next step, ECommerce Partners integrated advanced functionality, such as video uploads to update the look & feel of this great, time-tested business. The site’s online marketing capabilities also received a significant upgrade. ECommerce Partners integrated the site with Blue Hornet for segmented email campaigns and included custom promotions, such as "spend $x more and receive free shipping"
To further boost the pharmacy business, the new site was integrated with a third party solution for online prescriptions.