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Existing website market comparables are also researched, reviewed and considered to ensure that key features are included and to help define the value proposition of your site over the competition. The goal is to ensure that your site’s differentiating features will be clearly highlighted in the site’s design and that your consumer experience will be the best in the online marketplace.
The site content must be easy to grasp and aesthetically pleasing to promote the brand and foster loyalty and trust. Equally as importantly, each page must have embedded metrics to troubleshoot ‘under-performing’ pages and enable ongoing performance improvements.
About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.
True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.