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Google Product Search is a submission-only shopping search engine whose results are separate and distinct from Google’s main web search. Google Product Search can help you in two ways:
1. produce conversions through people searching for products
2. feature your products prominently in the organic results of Google’s web results (Google often shows the top 3 shopping results on the main results page).
When shoppers perform a search using Google’s main search engine ('Google Web'), a special algorithm determines if the keyword in their search is a commercial or product-oriented keyword, and if so displays product information from Google Product Search's separate database on the first page of Google’s regular organic search results. Three to five links to products from Google Product Search will appear ahead of other organic search results in this case. If your pages target the correct commercial keywords, your product pages from the Google Product Search database will also be included in the regular organic search results.
Google Shopping/Product Search has an exceptionally high conversion rate – it brings shoppers directly to your individual product pages when they are actively looking for a specific product to buy. The links appear right at the top (or near the top) of the page, and unlike PPC placement, they're free! Therefore every ecommerce site wants a place in those top 3–5 Shopping results.
But getting that coveted spot isn't easy. While you don't pay Google for the service – you do need the expertise to get your products featured at the top, rather than those of your competitors. Some basic facts about Google Product Search:
Our Google Shopping SEO team provides the expertise you need to get your products featured. We do everything it takes:
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About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.
True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.