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The predominantly young and more affluent shoppers that frequent fashion and lifestyle products ecommerce sites are seeking signature designer fashion statements that represent them and their style.
Air JordanOften, they are looking for one particular item they might have seen in-store or in an advertisement, or that they really need.More
Perhaps they are loyal fans of your brand and want to preview the season’s latest styles.
These savvy shoppers need to be able to browse your full product catalog, check product availability, view your products up close and from many angles or with a 360-degree view, read detailed product information, and compare similar products. If these shoppers can also customize specific items so they are tailored just for them, or envision your product line from within an immersive contextual video or brand experience, all the better.
For fashion and lifestyle ecommerce product websites, the business goals are online conversion and increased sales-- be it on the site, or occasionally in a brick and mortar store. Fashion and lifestyle product shoppers like to browse online catalogs to make informed purchases, but they may buy that special pair of shoes or dazzling diamond in-person after printing out detailed information from your website of what they were considering. An effective and successful ecommerce lifestyle product site will support increased sales online, by phone and in-store and will enhance general brand identification by the consumer.
about ECommerce Partners’ extensive experience in Fashion & Lifestyle from our sample case studies
About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.
True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.