When it comes to selling yourself on the Internet – and let’s face it, before you can sell a product or service you have to sell the customer on you – there are a few key points that can tip the scales in your favor with online customers. Here are a few Internet marketing tips to kick start your online business:
Getting To Know You
By taking the time to add personality to your online content, your customers feel as though they have a vested interest in the company whose web site they are visiting and as such will be more likely to make purchases there and recommend the web site to others. Cold information-only content is a dinosaur. Online consumers want speed, but they also want a personal experience.
Tell Me Why
You can have the best widget in the world, but if the purchasing community doesn’t understand why they need to own one (or a dozen), they aren’t going to buy. Your online content needs to consistently and strongly explain the product as well as its benefits to the consumer.
Searching Leave You Feeling Empty?
Your search box should never – I repeat NEVER – yield an empty result. A simple programming trick can redirect empty search results to a page that displays your most popular items. Think like your customer for a minute or two.