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The Weekly Recap: Sales Tax, Site Search, Paypal’s Mobile App

By | September 11, 2013 8:53 pm

What’s new in ecommerce news?

Want to stay on top of the latest ecommerce news, including the potential consequences of an online sales tax, tips for your site search, and details on PayPal’s mobile app update? We’re here to give you the rundown and answer your questions.

The Ups and Downs of an Online Sales Tax

Paul Demery, chief technology officer of Internet Retailer, presents an interesting perspective on the possibility of an online sales tax. (Congress has already taken steps in this direction with the Marketplace Fairness Act, which would grant 45 states and the District of Columbia the power to place sales taxes on many more online transactions). On the one hand, ecommerce business executives are understandably concerned that sales taxes would be a major turnoff to customers—and, from survey data, it’s difficult to say whether a significant percentage of shoppers feel this way. But, as Demery points out, the federal sales tax law could also present new business opportunities for e-retailers. Companies that aren’t actively trying to avoid paying sales tax in certain states could take advantage of the third-party services, like Amazon Fulfillment Services, that they previously shunned. What do you think? Is a federal online sales tax a headache, or would you see it as a new opportunity?

Avoid These Site Search Pitfalls

Linda Bustos of GetElastic has named 7 Deadly Site Search Sins, like neglecting to design responsively for mobile devices, omitting sort and filter tools, and using a search box field that’s too small for the queries your customers are using. You always want your shoppers to be able to locate the products or services they’re seeking easily and quickly, so be sure to review these points as they apply to your ecommerce site. If you’re feeling dissatisfied with your current site search options, could it be time to partner with an expert consultant to make your page a cinch to navigate?

Great New Features for PayPal’s Mobile App

Do you enjoy the extreme convenience of being able to pay for your morning Frappuccino and bagel using your smartphone? (Who doesn’t?) If so, you’ll be glad to know that you’re about to be able to pay for many more meals, goods, and services with just a few swipes. Bill Siwicki, managing editor for mobile commerce at Internet Retailer, brings news of a mobile commerce update for online/mobile payment giant PayPal. It’s now easier than ever for shoppers to purchase and/or finance using their mobile devices. Some of the coolest new features include the ability to locate and start a tab at a nearby store or restaurant that accepts PayPal payments, as well as the option to place a take-out restaurant order for pick-up when the user arrives. The app also consolidates coupons and promotions and automatically applies them at checkout. It’s just the latest evidence that mobile commerce is growing by leaps and bounds all the time.

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Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.



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