Psychology is a vital ingredient in marketing of all types, but it seems to have been the missing link in ecommerce marketing efforts for years.
When customers surf the web, statistics have proved time and again that they are drawn to ecommerce website designs that have a more personal feel. In other words, they want to feel as though there is some personality involved instead of being in some cold, bland wasteland populated by bullet points, products and impersonal shopping cart applications.
Your content should not only look good (and appeal to your target demographic), the text should carry a conversational and personable tone. Let your customers feel as though they are getting to know you through your website. Testimonials and other such tactics can cause comsumer confidence in your brand to increase, and once you have earned their trust through a trouble-free first sale, chances are great that they will tell others.
How personal is your content?Â Give it a look and you may find that it is high time for a content makeover for your ecommerce website.