An ePublication from Ecommerce Partners

The Psychology of your Ecommerce Website Design

By | June 23, 2008 10:00 am

Psychology is a vital ingredient in marketing of all types, but it seems to have been the missing link in ecommerce marketing efforts for years.

When customers surf the web, statistics have proved time and again that they are drawn to ecommerce website designs that have a more personal feel. In other words, they want to feel as though there is some personality involved instead of being in some cold, bland wasteland populated by bullet points, products and impersonal shopping cart applications.

Your content should not only look good (and appeal to your target demographic), the text should carry a conversational and personable tone. Let your customers feel as though they are getting to know you through your website. Testimonials and other such tactics can cause comsumer confidence in your brand to increase, and once you have earned their trust through a trouble-free first sale, chances are great that they will tell others.

How personal is your content?  Give it a look and you may find that it is high time for a content makeover for your ecommerce website.

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About Ecommerce Partners:

Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.

 

 

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