ECommerce Marketing That Makes Dollars and Sense – Agency Spotlight
Thank you to Mark Reynolds of Sol Republic for acknowledging ECommerce Partners in his LinkedIn published post, E-Commerce Marketing That Makes Dollars and Sense, an examination of the primary models used to outsource marketing for online businesses. Reynolds does not list the slew of ecommerce marketing channels in order to scare away business owners; instead, he poses uniquely 21st century solutions to expanding corporate marketing teams in cost-effective ways. According to the digital thought leader, there are generally five solutions available for outsourced ecommerce marketing, each with their own pros and cons. Reynolds took some creative license to define his own categories of service providers, which we summarized below. The Consultant Hire a consultant for planning... Continue ...
