An ePublication from Ecommerce Partners

Social Shopping, Local SEO and an Online Marketing Conference

By | October 1, 2012 4:22 pm

This was a big week in social shopping, with Facebook launching an ecommerce app and ShopInterest gaining the funding needed to create Pinterest storefronts. Recent findings show that ecommerce is expected to double by 2015, however creating a successful ecommerce site can be difficult without help. Local search engine optimization is key for small businesses with brick and mortar storefronts. Also west coast entrepreneurs can learn more about online marketing at a super conference this October.

Facebook Launches E-Commerce App

Launching just in time for the holidays, Facebook is rolling out its gifts app. The company acquired independent gift app, ‘Karma’ in May and has revamped and re-released it as Facebook Gifts. The application offers a selection of gift suggestions tailored to Facebook friend’s interests and other user data. The gifts available come from Facebook partners including Starbucks, 1-800-Flowers and Jessica Alba’s Honest Company. Facebook receives a percent of profits for each gift sold, but the exact percentage has not been released. Facebook helps with everything from handling gift selection to packaging and even shipping. The company alerts the recipient that a gift has been chosen for them and acquires the address. This new ecommerce strategy is expected to be popular due to its convenience and may make social shopping a new trend.

E-Commerce Platform for Pinterest Scores Financial Backing

In other social shopping news, ShopInterest, a startup ecommerce platform that lets users turn their Pinterest boards into online stores, has just received a small investment from startup accelerator, 500 Startups. Social shopping has been called the future of ecommerce by some and ShopInterest hopes to capitalize on Pinterest’s popularity. It is not yet clear whether ShopInterest will be able to create a profitable ecommerce platform that appeals to a variety of Pinterest users, but the business is in good company. 500 Startups is a well known investor that has worked with several now popular startups including web translator Babelverse and Chen’s Monogram App. With this recent investment, ShopInterest may soon become everyday Pinterest user’s ecommerce solution of choice.

Investing In E-Commerce: What to Lookout For

Ecommerce is one of the fastest growing sectors in technology with sales expected to double between 2010 and 2015. Ecommerce businesses are popping up left and right to capitalize on this opportunity, but many will not succeed. If you’re looking to invest, or start your own ecommerce business, it is important to know what makes a site successful in the long run. According to a recent article written by leading digital media investor Sergio Monsalve, there are several key components to look out for. A company must raise and track awareness of their brand, they must keep consumers engaged, establish brand loyalty and amplify their message through social media. If a company can master these internet marketing techniques, they are much more likely to succeed.  Sergio also mentions several ways to engage customers including giveaways and contests, personalization, unique products or ways of selling them and seamless accommodation of mobile devices.


Local SEO – Targeting Customers In Your Area

If you are trying to expand your small business, one of the best ways may be local search engine optimization. It is important to get your businesses name out there, to potential customers in your area. If you have a brick and mortar storefront, shop or studio, targeting local consumers is key. A 2011 study showed that nearly 60 percent of shoppers locate nearby businesses through web searches. If you want your business to be found, you’ll need a high ranking on search engines like Google and Bing. You can increase your ranking with key terms, reviews, recommendations, citations and links. A free and easy way of improving rankings is simply registering as a local business through various search engines. After filling out necessary information and following verification procedures, your business may be featured in local results.

Online Marketing Conference To Be Held On West Coast This October

Office Autopilot will be hosting a two day super conference from October 18 – 19 in downtown Santa Barbara, California. The event, to be held in Lobero Theater, will be focused on creating successful business and marketing strategies. Nine marketing leaders will take the stage, giving small business owners a chance to mingle with the experts. Speakers include bestselling author Les Mckeown, successful business coach Marie Forleo and Landon Ray, the CEO and founder of Office Autopilot. Networking opportunities abound at this conference and there is sure to be a wealth of information on growing a business and internet marketing strategies.





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About Ecommerce Partners:

Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.



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