An ePublication from Ecommerce Partners

Search Engine Optimization and Email Marketing To Benefit Your Business

By | October 15, 2012 5:38 pm

Search engine optimization can have a major impact on your businesses success. You should be familiar with SEO techniques and utilize them to help ensure a higher page ranking. A recent study shows that over half of organic search clicks go to the first link on a results page. You should also ensure that all your content is properly optimized and consider e-mail marketing to target potential purchasers.

Key Search Related Terms Any Business Owner Should Know

Whether your brick and mortar business operates a website or blog or you manage an ecommerce site, there are certain search related terms you should know. The Search Engine Journal recently published a list of fifteen key terms web savvy business owners should be familiar with to help them create a strong internet marketing strategy. You need to know what to look for and what’s important for your business. Possibly the most relevant of these terms is SEO or search engine optimization. Search engine optimization is a process which can boost search rankings and increase traffic. There are several ways to do this including enhancing website content, improving meta tags and building backlinks. You can learn more about search engine optimization on our website.

Blending Search Engine Optimization With Quality Content

Search engine optimization is essential for web based businesses, but there is often an issue merging SEO with quality content. Businesses tend to focus more on optimization than content that truly engages readers, preferring instead to simply draw traffic to their website. While this is understandable, SEO and valuable content are not mutually exclusive. A recent article on Search Engine Watch discussed a 70/20/10 model for SEO and Content Excellence. This formula includes 70% link bait, 20% optimized and opportunistic content and 10% proactive and reactive experimentation. Link bait is simply link worthier content, opportunistic content is a new approach on popular content and proactive and reactive content pushes the envelope, makes you think or involves humor. This approach has proven successful in the past and can be beneficial to your business.

The Importance of Search Engine Rankings

A recent study by showed just how important a high page rank can be.  According to their research, 53% of organic search clicks go to the first link. The second link on a search results page gets about 15% of the clicks, showing a large gap between the top two results. The study also provided insights regarding paid search results. Paid results fare well when at the top of a search page, much better than paid results placed on the side of a page. This is interesting because only 24% of paid advertisements appear at the top of a page while 61% of paid advertisements appear on the side of a search page, even though only about 13% of people click on those results. To get the most out of an internet marketing strategy that includes paid ads, ensure you pay for an ad that is placed on the top of a search engine results page, not the side.

Benefits of E-mail Marketing

E-mail Marketing is often overlooked by businesses, but it can be a very beneficial tool in internet marketing. Though e-mail marketing is usually forgotten as marketers favor social media there are numerous advantages to this strategy. To start with, e-mail has a large audience with 72% of people checking their inbox over 6 times per day. Another benefit is that e-mail marketing is, in fact, effective. A recent survey showed 66% of participants making a purchase after receiving a promotional e-mail. If you have a small business and don’t already have one, create an e-mail contact list, consider creating a newsletter, develop informative e-mails and start tracking your results.

An SEO Checklist Every Business Should Use

Every time you release content, it should be reviewed for search engine optimization. There are so many factors to consider, it can be easy to forget what you need to look for. SEOMOZ recently created a convenient checklist to help ensure your content is optimized. Basic items include making sure that page titles exist and are correct, that meta descriptions exist and are correct, and that content exists and is correct. You’ll also want to make sure that Alt Text is targeted and ecommerce tracking is properly set up. Though some of these things may seem obvious, it is important to check every time content is released. Any errors can result in lower page ranking of your content, so an extra check is most certainly worth the time.


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About Ecommerce Partners:

Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.



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