An ePublication from Ecommerce Partners

Microsoft acquires Navic Networks

By | June 19, 2008 9:30 am

According to E-Commerce News, Microsoft has acquired advertising gurus Navic Networks, a, interactive television advertising company whose purpose is to direct and assist advertisers in targeting their ads to the right audiences.

Using statistical data, Navic works their magic by providing interactive overlays for television commercials that allow viewers to react to the commercials by using their remote control in order to get additional information on the product or service being offered.

Microsoft understands the potential value of this acquisition that offers the ability to email information or send it via USPS by using the information on file with the cable company.  Expansion on the existing activities of the company is inevitable and with Navic’s reach of over 35 million homes, Microsoft’s plans include taking their own existing online advertising efforts into the on-air media.

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Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

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