How well do you know your customer? The truth is, you only hear from your most vocal customers. The majority just buy what they need without telling anyone or just never buy from you again if they’re not happy. If you really want to know more about your customers all you have to do is ask. The most effective method to do this is by surveying them.
Here are 3 things you can learn from surveying:
1. Use Cases: Find out why they purchase. Simply ask your customer why they bought your product or use your brand. This will give you valuable information so you can create marketing campaigns based on your customers’ needs, not the features of your product.
2. Demographic Information: Gathering demographics will give you a better range of data on your customer. By segmenting your customers into different groups, it allows you to use more specific and deliberate tactics.
3. Satisfaction: Find out how they truly feel about your brand, product/services & the prices. This is a great way to tap into what they like, dislike and also figure out areas your company can improve in.
Something important to keep in mind; a customer who feels like their needs are being met with a brand are ones who will be loyal, repurchase and evangelize. Here at eCommerce Partners, we help company’s like yours get to know their customers better.