Tips to Optimize Your Website for Search Engines
Most ecommerce websites can have hundreds or even thousands of pages. Having so many pages might make it difficult to effectively optimize each page for search engines. Online retailers can create search engine friendly websites by utilizing internal linking networks to make it easier for the search engines to crawl all of the web pages on the site. Retailers should also improve their internal site search so that users will receive a relevant list of products after using your company’s search bar. Websites that feature consolidated pages, ease of use, and an intuitive navigation system rank better with the search engines and provide a better customer experience. By optimizing your site to be user friendly, retailers will drive more traffic leading to more sales and conversions.
Customer Satisfaction among Ecommerce Customers on the Rise
Customer satisfaction with only shopping websites is said to have increased to 80.1% according to a study completed by the University of Michigan. The study measured customer evaluations for 225 companies across 47 industries. Larry Freed, CEO of ForeSee said, “Consumer expectation continues to increase” in regards to online shopping. The U.S. Census Bureau provided data on total ecommerce sales from the year, and this data revealed an increase in ecommerce sales by 16% in 2011 to $194.3 billion. As people become more accustomed to shopping online, retailers are meeting their needs with intuitive ecommerce platforms that provide a user-friendly customer experience.
Ecommerce Sales in South Korea Hit All Time High
South Korea’s ecommerce sales have hit an all-time high. According to a government report, businesses have been more predisposed to purchase supplies online. Ecommerce sales have risen by 21.2% in 2011 in South Korea, with $999.25 trillion worth of transactions completed in 2011 as compared to $885.62 billion in 2010. Business-to-business sales were attributed with the credit for the unprecedented rise in ecommerce sales, as these transactions account for 90% of total sales in South Korea. Around the world, ecommerce sales have exceeded expectations and have risen in spite of in-store sales reductions.