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Convergence – When Media Collide

By | January 19, 2006 11:58 am

Convergence remains an inescapable media buzzword. And almost every kind of linkage between two once-separate media modes, such as the web and traditional TV, can also become a busy two-way street. For instance, Yahoo may be taking a TV show to the fresher territory of the net, but search engines are also on their way back toward the old familiar television screen.

January 2006’s Consumer Electronics Show in Las Vegas saw the roll-out of Yahoo Go TV, designed to enable users with computer-connected television sets to conduct video searches over their TVs, and then of course watch the sought-after programming on a big screen – after, that is, downloading Yahoo’s dedicated application to their PCs. For its part, Google announced the Google Video Store, a service similar to iTunes but with video mainly from, in the first instance, CBS shows like CSI. More substantial TV inroads were expected from Google later in the season.

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About Ecommerce Partners:

Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.

 

 

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