Convergence remains an inescapable media buzzword. And almost every kind of linkage between two once-separate media modes, such as the web and traditional TV, can also become a busy two-way street. For instance, Yahoo may be taking a TV show to the fresher territory of the net, but search engines are also on their way back toward the old familiar television screen.
January 2006’s Consumer Electronics Show in Las Vegas saw the roll-out of Yahoo Go TV, designed to enable users with computer-connected television sets to conduct video searches over their TVs, and then of course watch the sought-after programming on a big screen – after, that is, downloading Yahoo’s dedicated application to their PCs. For its part, Google announced the Google Video Store, a service similar to iTunes but with video mainly from, in the first instance, CBS shows like CSI. More substantial TV inroads were expected from Google later in the season.