Author Archives for Ryan

Do You Use Power Words on Your Web Site?

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October 13, 2006 5:13 pm

I thought today might be a good time to discuss one of the marketing aspects of a client site that, in most circumstances, the client has total control over. And that is the words being used on their web site… Here’s something most people do not consider: Marketing people are Manipulative. Suprised? Probably not. That’s why you hire them. What the general public does not consider is the fact that marketing people just starting to move over to the web. They’ve been holding out for years now, but the inevitable exodus to online marketing has begun. With that in mind, we all need to understand that a lot of the web sites doing business online... Continue ...

Adding Value Through Content Now… Monetization Later

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October 6, 2006 1:11 pm

If you’re looking for more proof that success on the web is directly related to content, look no further than the just released report Google in talks to buy YouTube. In our Media Beat section, DT references YouTube and other user added content based sites (myspace, etc) quite often. Why does he talk about these sites so much? Because the column is called “The Media Beat” and this is where the beat will march us on. It can’t get any more evident than the 1.6 BILLION dollar price tag YouTube is getting slapped with. Let me repeat the figure… 1.6 Billion dollars. What exactly is worth 1.6 billion? Well, user generated content is a major... Continue ...

Where are my Michael Kors Shoes? The Case of the Missing Product Pages

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September 26, 2006 5:46 pm

We’ve been noticing some interesting happenings around here with some of our SEO / Ecommerce clients. Generally, the indexing of a site isn’t a problem… it’s just a matter of time. However, lately I’ve been noticing a definite trend of product pages being ignored by Google. The possibilities to why this is happening are endless… Therefore, I will be using this blog post to experiment and see what can be done to remedy this problem. In this case, it’s not a question of another site outranking our site… it’s a question of indexing the appropriate pages within a domain. Our case study, Jildor Shoes, the famous footwear store, is having trouble with this problem as... Continue ...

Extra Meta Tags – Are They Necessary?

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September 22, 2006 6:39 pm

The quick answer: no… The slightly longer answer: no, no, no, please do not add all that extra metadata… no. (*It could quite possibly do damage to your SEO efforts and most certainly will not help them, depending on how you use these tags.) Unsure of the types of metadata I’m talking about? In this case, ignorance is bliss. I’m even a little hesitant to shed light on these tags in our blog, as I’d rather not assist in the spreading of really bad SEO myths. But from the tone of this post, if anyone walks away thinking these tags are still useful, well… there’s nothing more I can do for those lost souls. So... Continue ...