Author Archives for Michael

Beating Them At Their Own Game – Outranking the Competition

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September 4, 2008 1:00 pm

Ever been frustrated by the competition?  Let’s face it – they have huge advertising budgets and, well, you don’t.  What if I told you that there was a way to use their search engine rank to get some more attention for your own ecommerce site…would you be interested?

Studies Show the Importance of SEO

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September 1, 2008 7:00 am

According to a recent study by the Pew Internet & American Life Project, the number of Internet users who use search engines on a daily basis as been steadily rising over the past six years. A similar study by the group in 2002 reported that about one third of users visited search engine sites daily, but that number has increased to an impressive 49% this year making the importance of search engine placement and visibility even more evident to those doing business online.  This only goes to substantiate what

Tried and True SEO Techniques

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August 22, 2008 1:00 pm

The process of SEO is possible one of the most often misunderstood and troublesome techniques on the Internet and in no arena is it more important than in the area of niche marketing – especially when it comes to small and medium-sized businesses.  The harsh truth of the matter is that regardless of how cutting edge your ecommerce web design may be, without proper and consistent use of search engine optimization (SEO) techniques you are just doing the doggie paddle in a wading pool.  By practicing and employing a few simple ideas though, you’ll be the Michael Phelps of SEO in no time flat.

What can Ecommerce Partners Do for You?

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August 19, 2008 1:00 pm

With such a tremendous number of ecommerce web sites competing for the same customers it may leave you wondering if it is even worth the effort in the first place.  The thing to keep in mind here is that it is normal to be overwhelmed but you shouldn’t let that paralyze you into inaction.  The more the Internet marketplace grows, the more the buying public is leaning toward niche market websites that specialize in one focused area – in other words, sites that do one thing and do it well.  Smaller businesses have a distinct advantage in the online market, but only if they are taking full advantage of the opportunities available to them. Sales,... Continue ...