Author Archives for Elana Birnbaum

Valentine’s Day Ecommerce Tips

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January 16, 2013 8:58 am

In 2012 consumers spent over $17 billion on Valentine’s Day gifts. That was up over 8.5% from 2011 and is expected to increase again in 2013. Valentine’s Day is second only to Christmas in spending. Among the top retail industries popular at Valentine’s Day are:

Prepare Your Website for This Season’s Traffic Growth

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November 14, 2012 5:27 pm

You might have a killer marketing campaign this season, unbeatable promotions, and top-selling inventory; however, if you don’t prepare ahead of time for the holiday season, you may end up backed up on orders, and with a slow, or even crashed website. You should make sure to prepare your website and staff for an unprecedented growth in traffic and orders.

Social Media Business Tips for the Holidays

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November 12, 2012 9:13 pm

While the most common online marketing techniques such as SEM, email and media buying have proven effective methods to draw and monetize traffic, social media is still an emerging online marketing metric to not just capture traffic, but to engage with your audience. With the holidays fast approaching, now is an excellent time to ramp up your social media strategy and engage with your fans and followers.

Email Marketing Ideas for the Holidays

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November 7, 2012 11:30 am

Your email marketing campaign is perhaps the most solid means for promoting your Ecommerce business, especially for the holiday season. Email marketing is the art of creating a lifelong customer, rather than a onetime sale. For this holiday season, you want to make sure your lifelong customers, your onetime customers, and your “just browsing” customers know what you have to offer this season.