How to Use Google Analytics Data to Boost Sales
Google Analytics is an indispensable part of the modern marketer’s repertoire. With Google’s ubiquity in online search, advertising, and sales, this is to be expected. But the tool’s superior interface, data tools, and metrics make it an easy choice for the savvy salesperson. Whether you are looking to uncover traffic sources, mobile optimization, or white hat SEO tactics, Google Analytics can be the source of all your ecommerce solutions. No matter what industry you are competing in, Google Analytics is a vital tool to understanding and interpreting the vast stores of data to which you have access, but how you use that tool can make or break its effect on your business. In this article, I’m offering the... Continue ...