Throughout the past decade blogging, vlogging and the use of social media have drastically changed the rules of the game.   These power players constantly inspire us, providing the highest quality content and innovative social media campaigns.  Take Heed! Elyse Inamine Food has always been a social thing that brings people together. Elyse Inamine continues to captivate our hearts, through our stomachs with her featured posts on Food & Wine Magazine. Enjoy Our Fav Must Read: “How Petrossian Invented a New Way to Grade Caviar”   FASHION Ann Caruso Her timeless style picks will inspire generations to come! Ann has built her brand as a high-profile Celebrity Fashion stylist with her work appearing in  Instyle, Vanity... Continue ...

In addition to the more rational benefits of a personalized product, there are emotional ones as well. When customers are empowered with input, they form a connection to the product. Instead of the same coat or suitcase as everyone else, they now have something that’s unique to them. This forms a powerful affiliation not only to the product, but also to the brand, and helps create a loyal customer. In the short term, this can lead to word-of-mouth referrals, and customers excited to share their purchase through social media. Long term, you gain brand advocates who will be more likely to purchase from you again.

How many options do you offer your customers? If there are too many options, the multitude of choices can barrier to entry. However, as long as the available choices are curated and the shopping process is intuitive, customers can easily personalize to match their needs. To create the best user experience, be informative about the key differences between the options you show customers and offer support for any questions along the way. If possible, show the customer their final creation with an actual photo or a rendering. Whether it’s the right-sizing or the perfect color, the specifically crafted product lends itself to a more satisfied customer long-term.