Yoga Gear.com

Web surfers can follow their bliss to Yoga-Gear.com. The site was conceived by serious yoga practitioners who were searching for a better way to acquire the products that could aid and improve their practice.

The challenge

A large and diverse industry surrounds the practice of yoga. To be discovered, among a multitude of competitors, excellent keywords and search terms are critical. This site also required clear, well thought-out categories for users to make quick sense of the clothes, accessories, books, music, video, and gifts available. Catering to both novices and connoisseurs, the site rewards repeat visits as a resource for yoga information, workshops, and retreats.