Western Belt Buckle

It’s a simple idea: take one part of the huge accessories market and focus on building the biggest and best inventory online.

The challenge

Fashion and accessories online is a lucrative and growing marketplace. To help our client capture this consumer we needed:

• highly competitive search terms
• logical categories based on style and trends
• easy searches by price, color, size, and style
• a chic, fashion-forward layout, and
• an information section to drive interest and create up-sell.