Is Your Logo That Important?
Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the logos have lost their power, the companies now have to reinforce their ignored name as a solo warrior. Previously, names were basically seen in print; today they are mainly typed in cyberspace. ...Read more

Psychological Impact Of Website Colors
Here is a simple guide list containing the common colors and the types of first-impression, psychological emotion they may invoke upon the website viewer. ...Read more

Site Design Tips to Improve Your Sales
Research has long shown that the leading factor in persuading shoppers to buy from an e-commerce Web site is ease of navigation -- findings that were supported in a recent survey by Jupiter Research (which is also owned by the publisher of this Web site.) In other words, customers are saying "make your site easy-to-use, and you'll earn our sale." ...Read more