Shelly Steffe

Shelly Steffe is a Manhattan fashion designer creating contemporary women’s clothing with a couture-level attention to detail, fit, and material.

The Challenge

With a strong existing aesthetic, we needed to create a stylish site that supported and enhanced but never eclipsed the product on display. A sophisticated neutral palette, clean layout and minimalist navigation coalesced to produce an exciting extension of the Shelly Steffe brand.