Viral campaigns & promotion Get a quote
Viral marketing, increasingly popular through media outlets like MySpace® and Google’s YouTube®, is an advertising method that aims to create buzz for a company, product, film, or service by producing the wow-effect in viewers. Viral marketing relies on people passing on a link, email, e-book, or other digital media to friends, colleagues, and acquaintances.
The Potential in Viral Marketing
One of the first and most successful viral marketing campaigns involved The Blair Witch Project. The first widely released movie to be marketed on the Internet, producers for The Blair Witch Project created a website that implied the film was a real documentary. This created a strong buzz throughout the Internet community, resulting in intense online debates over whether the film was real or not.
The buzz created over The Blair Witch Project led to its amazing success, grossing over $160 million in the USA and $248 million worldwide. A testament to the financial benefits of viral marketing, The Blair Witch Project went down in the Guinness Book of Records as the highest profit-to-cost ratio ever for a motion picture: for every dollar spent, the film made more than $10,000.
Creating the Buzz
Ecommerce Partners knows what it takes to run a successful viral marketing campaign. Flash design sites, promotional blogs, and refer-a-friend programs are a few of the possible options. Our talented design team  will ensure the promotion gets the wow-effect you need, while our email marketing experts know how to get your promotion in front of the right audience.
From conception of the idea, to the design and launch, we will provide complete management for your viral marketing campaign. Fill out the form below to request your quote today.
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Agency Section
AGENCY SELECTION PREPARATION SETTING UP A PROVEN PROCESS TO CREATE AN OPTIMAL AGENCY RELATIONSHIP
Thousands of agencies provide the same services in the same geographic location and within the same industry. How do you choose the best for your company or project? Below are four easy steps to get you started.
- Visualize your ideal: Develop a list of important skills that your new agency partner should possess, then select a short list of the five to ten agencies most likely to meet your requirements.
- Level the playing field: Invite each agency on your short list to present a proposal to your organization’s selection team, giving each agency the same information to respond to.
- Try it on: Select two or three final candidates. Consider potential team interaction and corporate culture compatibility. Meet each potential agency to ensure a clear understanding of your organization and its needs.
- Ask for directions (and give some too): In the course of each review, set clear expectations for both potential partners and the selection team, and spot-check these expectations at each step in the process. Kickoff the relationship with well defined processes, goals and timelines.
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