Online Media Buying Get a quote
If you want to achieve the best return on your investment with online media buying, getting your ads in front of a large audience is not enough. A common but costly mistake, choosing media placements solely based on the number of impressions received could fail to net a decent ROI. Or, worse, it could hurt or damage your business’s reputation.
Understanding the Online Media Marketplace
The four keys to success with online media buying are reaching your target audience (while avoiding the wrong audience), proper ad placement, directing potential consumers to a landing page that will achieve a high conversion rate, and continual analysis of the success (or lack of success) of individual ads. (For a more detailed explanation of this process, you can read how we achieve results through pay-per-click campaigns, just one of many online media buying options.)
On top of all this, of course, you need to maintain professional connections with media sources, create the advertisements themselves, reserve time to improve your campaigns as you learn more via the tracking and analysis of your ads, and make sure to build and develop an email database of potential and past customers.
Experience + Talent = Excellent ROI
Sounds overwhelming? Not for Ecommerce Partners. Our expert team of designers, web developers, and e-marketers has the experience, time, connections, and know-how to help you achieve an excellent ROI for your online media purchases. A sampling of the advertising models we offer consultation and management for include geographic/local targeting, social media, tagging, hybrid CPM/CPC/CPA, mobile, and in-game ads, to name just a few.
Fill out the form below to receive a price quote today, and discover why more companies are choosing online platforms to spread brand awareness and bring in more business.
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Agency Section
AGENCY SELECTION PREPARATION SETTING UP A PROVEN PROCESS TO CREATE AN OPTIMAL AGENCY RELATIONSHIP
Thousands of agencies provide the same services in the same geographic location and within the same industry. How do you choose the best for your company or project? Below are four easy steps to get you started.
- Visualize your ideal: Develop a list of important skills that your new agency partner should possess, then select a short list of the five to ten agencies most likely to meet your requirements.
- Level the playing field: Invite each agency on your short list to present a proposal to your organization’s selection team, giving each agency the same information to respond to.
- Try it on: Select two or three final candidates. Consider potential team interaction and corporate culture compatibility. Meet each potential agency to ensure a clear understanding of your organization and its needs.
- Ask for directions (and give some too): In the course of each review, set clear expectations for both potential partners and the selection team, and spot-check these expectations at each step in the process. Kickoff the relationship with well defined processes, goals and timelines.
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