LOGO DESIGN Get a quote
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A logo design is a graphic representation of your company’s identity. It usually is composed of a symbol, illustration, and/or typography (sometimes called a “logotype”).
A logo design should:
1. Reflect the image of the company it represents: Most companies have either one or multiple owners, each person has a character trait that can be seen or felt in the company. Our job is to harness these character traits and display them to your target consumers using the logo design. Our designers then study your product or service, competitors and target market to develop a logo design that will reflect the overall image of your company.
2. Acquire publicity, and leave a significant mark: you want people to give your logo design a second thought. Subconsciously etching the logo design or parts of it in their heads. This is the first small step in molding that brand awareness.
Logo Design Tips
Your logo design should be simple: One reason why your logo design should be simple is that people process an image in their mind more readily than words alone.
You should also have various sizes (small, medium, and large), a web version, a print version of your logo, a black-and-white and color coded version.
Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand. Most printing companies charge extra for this. 7 Designers includes this in our logo design packages.
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Agency Section
AGENCY SELECTION PREPARATION SETTING UP A PROVEN PROCESS TO CREATE AN OPTIMAL AGENCY RELATIONSHIP
Thousands of agencies provide the same services in the same geographic location and within the same industry. How do you choose the best for your company or project? Below are four easy steps to get you started.
- Visualize your ideal: Develop a list of important skills that your new agency partner should possess, then select a short list of the five to ten agencies most likely to meet your requirements.
- Level the playing field: Invite each agency on your short list to present a proposal to your organization’s selection team, giving each agency the same information to respond to.
- Try it on: Select two or three final candidates. Consider potential team interaction and corporate culture compatibility. Meet each potential agency to ensure a clear understanding of your organization and its needs.
- Ask for directions (and give some too): In the course of each review, set clear expectations for both potential partners and the selection team, and spot-check these expectations at each step in the process. Kickoff the relationship with well defined processes, goals and timelines.
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