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Email Marketing effectively boosts sales and builds relationships with your customers.
Ecommerce Partners develops customized email marketing strategies for your business and executes effective campaigns by using our proprietary email software, ECP Direct-Mail.
From broadcast promotion announcements and newsletters to personalized one-to-one communications, our ECP DirectMail delivers text or rich media emails to existing or potential. Our email campaigns include:
- Opt-in email list creation and management for ongoing communication with existing customers.
- Email segmentation - this is how you turn data into money! The information that you can gain from your mailing list is invaluable. There is no easier sale then to an EXISTING CLIENT, especially one that is telling you what they want. That’s where market segmentation plays an important role. ECP will help you manage and segment your list according to differing needs, so you can continue to send the right offers to each customer.
- Third-party opt-in list procurement that targets potential customers.
- Email auto replies for customer relationship management.
- Email referral, otherwise known as “Refer a Friend” programs that grow your market and reward loyal customers.
- Email promotion development and tracking for time-sensitive offers and discounts.
The ECP Email Process
ECP can develop full circle email campaigns to meet your exact needs. A step-by-step overview includes:
- Conception of the campaign. You may even find that as a regular client, we will come to you with a campaign concept!
- Market segmentation of you mailing lists. We understand segmentation at its core, including B2C B2B, Retail Wholesale, Gender, Geographic, Amount Spent of Past Purchase, Income and Culture.
- Storyboarding of the creatives.
- Design of your creatives, both the HTML and plain text versions. See our portfolio.
- Actual mailings. No mailing is too large
- Tracking the results including analytic-like open rates.
- Final analysis with comparative results vs. other online campaigns like SEO and PPC, using our Analytic Software.
We believe in a supporting double opt-in as a way of keeping your lists clean, assuring delivery, keeping open rates high, minimizing dead email addresses, and keeping on the legal side of the CAN-SPAM act.
The ECP Email System Features:
- Email List Upload
- List Exclusion, for segmentation
- Triggers and Auto-responders
- Multiple List Management
- Integrated Contact Manager
- Unsubscribe/Profile Updates
Once a campaign is launched we can provide:
- Real-Time Statistics
- Link Tracking
We can help you determine the appropriate level of service for your company, from simple self-service to complete customization.
Comparing Email with Other Marketing Media
There's a time and place for each medium. Often, combining two or more can be complementary, depending upon your goals. When mixing media, it's important to bring your brand strategy and execution together. Carefully integrate offline and online efforts.
The Virtues of Email
Email marketing can be extremely cost-effective if you clearly define your goals and expectations with regard to cost per lead. Email allows you to manage undeliverable messages in a cost- and time-efficient manner. Bounce backs are quickly identified. You can correct the problem and resend the message inexpensively and painlessly.
Email Drives Sales
According to a new DoubleClick study, 88 percent of people have made purchases because of permission-based email. Plus, email provides quick lead generation! Email allows customer dialogue.
As an interactive medium, email lets you establish a dialogue with new and present customers. Regular messages can create brand awareness or elicit continued responses from your customer. Your dialogue with your customer base contains invaluable information that you can mine repeatedly.
Email Is Highly Traceable
See what's working -- and what's not -- with your email campaign. In many cases, you can easily view campaign data, including responses, campaign click-throughs, remove requests, bounced email messages, and much more. Every prospect can be treated as a unique individual so that you can continue to provide personalized, relevant marketing campaigns. You can view every online prospect and customer, viewing information such as contact details, profile details, mail sent, and other pertinent data that you've collected. Plus, email provides an easy way for consumers to respond, because the prospect is online already.
Email Lets You Test Quickly and Inexpensively
Eighty percent of email marketing messages elicit responses within 48 hours to a week, versus six to eight weeks for a traditional direct mail piece, according to eMarketer.
Email Is a Great Complement to Your Current Marketing Mix
Email is a great complement to your current media mix. Essentially, email can be an adjunct to any media, which helps quickly reinforce messages, product details, and seminar dates or trade show information, to name but a few examples.
Email can become an integral part of the relationship you have with your customer and, therefore, an extension of your brand.
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Agency Section
AGENCY SELECTION PREPARATION SETTING UP A PROVEN PROCESS TO CREATE AN OPTIMAL AGENCY RELATIONSHIP
Thousands of agencies provide the same services in the same geographic location and within the same industry. How do you choose the best for your company or project? Below are four easy steps to get you started.
- Visualize your ideal: Develop a list of important skills that your new agency partner should possess, then select a short list of the five to ten agencies most likely to meet your requirements.
- Level the playing field: Invite each agency on your short list to present a proposal to your organization’s selection team, giving each agency the same information to respond to.
- Try it on: Select two or three final candidates. Consider potential team interaction and corporate culture compatibility. Meet each potential agency to ensure a clear understanding of your organization and its needs.
- Ask for directions (and give some too): In the course of each review, set clear expectations for both potential partners and the selection team, and spot-check these expectations at each step in the process. Kickoff the relationship with well defined processes, goals and timelines.
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