Copywriting and web content Get a quote

When you stroll past a storefront, what makes you want to walk inside? You may admire the store’s décor and architecture, but you most likely won’t walk in for that reason. Rather, it’s what you see in the window display that attracts you.

A great website design is the online version of décor and architecture, but what will sell your product or service is your window display -- your web content.

Better Web Content = Better Conversion Rates

There’s a common misconception that people don’t spend time reading on the web. In truth, people go to the Internet to research, seek out reviews, and find information on products and services they need. However, web surfers are less likely to spend lengthy amounts of time reading one page or site. It’s so easy to click away and move on.

This is why the writing on your website must grab the reader from the first line and convey your message clearly and quickly. To achieve the best conversion, you need web copy that not only sells, but also is easy to read and interesting.

The Interplay of Search Engines and Your Web Content

Also, it’s through your web content that potential visitors will find you. Search engine algorithms use the frequency of keywords and phrases on your website to rank how relevant the information you provide is for a web surfer. Search Engine Optimization , or SEO, is all about making sure your website includes keywords that pertain to your business.

You need words (and the right words) to rank well. Adding articles, blogs, or other helpful information to your site can help boost placement in search engines, and at the same time, you’ll be providing the information your web visitors need to click to your goal page.

The Value of Original Content

In an effort to increase the number of keywords on a site, some business owners make the costly mistake of using free content, widely available online. The problem is that the search engines consider any content that appears over several sites to be spam. Using free, non-original content on your site can, at best, have your site ranked lower and, at worst, get your site blacklisted and completely removed from search engine databases. 

Ecommerce Partners knows how to create original web content that will both improve your search engine placement and sell your products and services. Experienced in providing all aspects of web content -- including newsletter content, article writing, blog content, landing page copy, and more -- we will help you create an “online window display” that will both pull in customers and make the sale. Fill out the form below to request your price quote.