Quality over Quantity - it's an age-old idea but is still as hard for companies to implement in an online business world as it was before. Driving thousands of undifferentiated visitors to your website takes little online marketing skill; getting the traffic that will actually convert to dollars requires much more proficiency and expertise. Our SEO department's mission is to do just that: drive quality organic traffic to your site.
ECommerce Partners' SEO team doesn't perform mysterious ad-hoc adjustments to your site, but rather closely examines your search visibility status, from your website's structure to competitive conditions on search engines, and puts together a transparent action plan.
The SEO process begins with a discovery phase. During this phase, we'll collect all the relevant SEO requirements for your project, including:
Domain Age Analysis & Search Engine Indexing Status
Keyword Semantics Definition
Keyword Effectiveness Research
Level of Competition for Keywords
Level of Competition for Content
Baseline Ranking for Your Site on Targeted Keywords
The Discovery Report produced at the conclusion of this process will yield the SEO program options available to you according to the competitiveness of your site's market. Different markets need different tactics and no program options will be offered to you that won't yield results in your market. You’ll be able to choose between these programs based on your desired level of intensity and budget:
Additional services and a-la-carte pricing on products such as Google product search, local search, and others will also be described in the report so that you can select your own custom program if you wish.
After you've selected the most suitable SEO program for your site with help from our team, the first month of the process is used for preparing your site for the program. During this phase, our team will perform the technical changes necessary to optimize your site, including some or all of the following:
Google Analytics and Customization
Google Analytics Ecommerce module
Google Webmaster Tools
Search-friendly URL rewrites
Robots.txt Creation and Optimization
XML Sitemap Creation and Submission
HTML Sitemap Creation
Meta Data Scripting
Custom 404 Page Creation
301 Redirect Page Creation
Site Architecture Analysis
Once the preparation phase is complete, the main part of the project begins with the daily work of your selected SEO program. Depending on the program you've selected, this will include some of the following ongoing work by our team:
All our clients receive monthly reports detailing and analyzing traffic, conversions, and search rankings for your site – as well as other statistics on your site's progress since the beginning of the program. Feel free to look at some of our SEO case studies to see how we’ve put this concept into practice with some stunning results!
About ECommerce Partners: Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.
True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.