Making Your Business Mobile-Friendly
Still wondering whether it’s worth your while to create a mobile presence and engage in m-commerce? Consider this: During the most recent holiday season, mobile accounted for almost half of all online traffic and nearly one third of all online sales in the US. What’s more: Mobile shoppers proved surprisingly generous. Tablet users spent 10% more than Smartphone users and a whopping 50% more than PC users.
So yes! If you are selling online, you need a mobile presence. That is the easy part. What’s more complicated is to figure the right type of mobile presence for your business and how to optimize it across a variety of devices. Bear in mind, while Smartphones drive the majority of mobile traffic and are used in and on the way to stores, tablets account for the majority of mobile sales. Plus, within the world of tablets there are differences to consider. During the recent holiday period, for example, iOS devices generated three times more traffic, five times more sales and twice more revenues than Android tablets.
Using Our Proven Methodology to Create Custom M-Commerce Strategies
What do all these facts and figures mean for us, here at ECommerce Partners? They inspire us to include mobile in almost all our ecommerce projects, regardless of whether we create an entirely new online presence, upgrade an existing one, or just add a mobile component to a customer's current digital business.
Here is how we go about it: We use our proven ERS (Ecommerce Requirement Specifications) methodology to look carefully at a company’s objectives and potential in the mobile space. We research its competition, analyze existing data and gauge its customers’ likely mobile behaviour patterns. Finally we draft a custom strategy for its m-business, including a comprehensive information architecture with wireframes and sites maps.
Mobile Design, Development, Testing, and Launch
Depending on your specific needs, we suggest a different design approach, choosing between a dedicated mobile site, a single overarching site that automatically adapts to various screens either via responsive or adaptive design, or a mobile app. Next, we apply best practices to ensure maximum handling comfort. And since we support international customers, we guarantee user friendliness in multiple languages. We develop a clear, simple layout mindful that mobile visitors look for hard facts, rather than frills or even general information.
We create a collapsible navigation, define how your content will be stacked, optimize handling for finger tapping rather than for mouse clicking, put your contact information and, if applicable, a store locator front and center, and include plenty of visual indicators to support a lively interaction with shoppers. And while keeping the design crisp and to the point, we always make sure it looks beautiful and creative, fosters an emotional connection to your brand, and remains consistent with your identity and messages on all other devices. Finally we use a host of advanced testing tools to ensure your site loads fast, looks great, and works well across all common mobile devices.
Helping You Create an Omni-Channel Shopping Environment
That said we do not consider your mobile presence an isolated part of your business. Rather, we make sure it seamlessly integrates with your existing website and your brick-and-mortar stores to support a true omni-channel shopping environment synergistically boosting your brand and growing your sales across all platforms.
Interested in a successful mobile presence? Schedule a demo below.