Email marketing is considered one of the most cost-effective ways to acquire, retain and regain customers. As the EmailExpert recently pointed out, every dollar invested in email marketing returns an average of $45!
Email and Ecommerce: A Power Combo
Online businesses, in particular, stand to gain big from the channel. It promotes customer engagement, brand awareness, and database hygiene while also increasing conversions and online revenues. With a strong email acquisition strategy in place, ebusinesses can target their campaigns to bigger, more receptive audiences.
We Specialize in Email Marketing for Ebusinesses
With ecommerce at the core of our corporate DNA, we offer end-to-endemail marketing services and a large variety of email campaigns - all based on solid business principles and tailored to the needs of individual ebusinesses and their online shoppers.
Our services include:
Advising you on all matters related to email marketing optimization
Planning your initial email marketing strategy and continuously refining it
Generating and growing your opt-in subscriber lists
Designing your corporate email look & feel and various templates
Creating a yearly or bi-yearly editorial calendar
Developing content (both visual and copy)
Managing subscriber lists and regularly optimizing the database
Testing and executing the campaigns using various platforms
Live monitoring all campaigns
Analyzing and reporting results
Leveraging test and campaign results for continuous improvements
We Offer a Special Brand of Email Marketing
At ECommercePartners, we don't consider email marketing yet another service in our portfolio. Rather, we leverage our own special brand of email marketing for online retailers to do this power tool justice.
A Dedicated Email Marketing Staff
We assign each client a dedicated email account manager. And we leverage the rest of our experienced staff to boost results. Our approach is entirely hands-on. We do not wait for you to come up with new topics, events, or content. Rather we do the job for you -- from beginning to end.
Best-in-Class Technology Customized to Your Needs
We work with a variety of leading-edge email marketing platforms, and once we have defined the requirements for each of your campaigns, we select the combination of software solutions that is best suited to support them.
Calendar and Lifecycle Emails that Drive Results
We work closely with you to thoroughly understand your customers and their changing needs. Leveraging our ability to track, gather and parse consumer click-stream and behavioral data, we customize the content and timing of your marketing emails to either specific segments or individual customers.
Our calendar newsletters for example keep entire user segments abreast of various timely events and offers. Our lifecycle emails, on the other hand, are geared to engage individual customers over a period of time. They include targeted product recommendations, time- to-reorder reminders, invites to special events, welcome and win-back messages as well as browse triggers, next logical product triggers, and much more.
Targeted mailings, such as our calendar and especially also our lifecycle staples, maximize relevance and yield far-above average engagement and response rates. As a result, recipients tend to become loyal customers. And since loyal customers convert much faster and shop much more than new ones, revenues keep rising.
Is Your Email Marketing Working for You?
No wonder then that 77% of the formidable email marketing ROI comes from segmented, targeted, and triggered campaigns, as the DMA (Direct Marketing Association) recently revealed. And yet, with on average only 15% of online users shopping more than once at a particular online retail destination, there remains ample room for improvement in email marketing efficacy for ecommerce vendors.
If you are one of the vendors who feel they are not getting the maximum out of their current email marketing campaigns, get in touch with us.
About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.
True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.