Sanyo

Sanyo New York has designed elegant, functional outerwear for more than thirty years. One of the first fashion houses to treat wool gabardine for water repellency, the company is renowned for the technology aspects of its garments. The crisp simplicity of the Sanyo website reflects the company’s commitment to intelligent design and sophisticated style.

The Challenge

• Devise new branding strategy for use on the web and in other marketing collateral
• Update, streamline and expand the capacity of the online store
• Develop custom features for better usability and increased conversions

Exceptional design work contributes to a clean, elegant website that parallels the Sanyo aesthetic and strengthens the relationship between web and other marketing materials. Informational pages with “zoom” and “more views” functions focus on the technology behind the style while wish list and custom ship features allow shoppers greater ease of use.