White + Warren converts Window Shoppers into Online Customers.

Highlights 
Year-over-year, increased SEO revenue by 42%
Year-over-year, increased mobile revenue by 131% after the launch of a responsive mobile website
Year-over-year, increased PPC revenue by 26%, while decreasing cost by 7%

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Susan White, CEO of White + Warren, says:


"Our relationship has continued to grow along with our revenues on White+Warren.com"

Scoop

Love the luxurious feel of cashmere but scared of exorbitant costs? Check out White + Warren. The company offers stylish knitwear pieces of the finest quality at affordable prices. Founded in 1997 by fashion experts Susan White and Barbara Warren, the cashmere collection for everyday living proved an instant success with shoppers, fashion editors and celebrities.
Today, the White + Warren line continues to expand, offering eco-friendly materials, such as bamboo and organic cotton, and including a host of additional items for a contemporary lifestyle. White + Warren pieces are available in stores around the nation and online at www.whiteandwarren.com and on their mobile website

 

 

Story

When White + Warren first approached ECommerce Partners, the company already had an ecommerce solution in place but was disappointed with its performance. Low visibility in search engines meant the site lacked traffic. Poor user comfort and multiple performance problems spelled high cart abandonment.
A lack of advanced features, such as videos and rich media, did not help matters either. In short, the site produced low conversions and low revenues. Business savvy and quality conscious, the White + Warren team knew it could do better and decided to upgrade the company's ecommerce solution. That's when ECommerce Partners entered the picture.

Solutions

ECommerce Partners sat down with White + Warren to detect and analyze the existing issues over five years ago. Then the company created an online strategy, defining the following main goals. Create an advanced ebusiness that maximizes handling efficiency for the company and user comfort for its customers. Attract more relevant traffic to the site. Grow online sales. Launch an online marketing campaign to complement and support offline branding.To achieve these goals, ECommerce Partners completely revamped White + Warren's existing x-cart platform.
Redesigned the site to match the brand's high-end image, implementing a clearly organized home, category and product pages. Streamlined the navigation so shoppers could easily locate all desired items, accelerating the checkout, and dramatically enhancing the shopping experience in the process. ECommerce Partners also integrated SEO related features, such as URL re-writes and product feeds to increase rankings in major search engines and attract quality leads. Additional cutting-edge features were included to give White + Warrant more control and more flexibility, empowering the company, for example, to create and change its look books.  In September 2014, White+Warren launched a new mobile site designed by Ecommerce Partners that increased traffic by over 15,000 sessions and boosted the mobile conversion rate by 35%.

Services

To date, ECommerce Partners has provided White + Warren with the following services:
  • Mobile Website Design and Launch
  • Ecommerce Custom Solutions
  • User Experience
  • Usability
  • Web Site Design
  • Graphics Design
  • Ongoing Support and Maintenance

See What Clients Say About Us

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C.O. Bigelow - Ian
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Sabon
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Customer Testimonial

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Stage Stores
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Customer Testimonial

Stage Stores
Director of eCommerce
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White + Warren - Susan
CEO of White + Warren

Customer Testimonial

White + Warren - Susan
CEO of White + Warren
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C.O. Bigelow - Ian
President of C.O. Bigelow
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Jildor Shoes
President of Jilidor Shoes
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Sabon
CEO of Sabon
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Stage Stores
Director of eCommerce
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White + Warren - Susan
CEO of White + Warren

About Us

About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.

 

 

Our Offices

New York USA
ECommerce Partners
59 Franklin Street
New York, NY
10013
Phone 212 334-3390
Fax 503 218-5585
Florida USA
ECommerce Partners
6700 Pines Blvd.
Pembroke Pines, FL
33024
Phone 866 431-6669
Fax 503 218-5585
California USA
ECommerce Partners
123 California Ave
Santa Monica, CA
90403
Phone 866 431-6669
Germany Germany
ECommerce Partners
Passauer St4
Berlin
10789
Phone 49-30-2361-9794
Australia Australia
ECommerce Partners
31 Mary Street
St. Kilda West
Victoria 3182
Phone 61-3-9505-9988