Dedicated Ecommerce Website for DKNY Home

 

Scoop

Need to buy crisp bed sheets, luxurious towels or stylish window treatments at affordable prices? Check out DKNY.  The famous apparel company founded by Donna Karan in 1985 in New York features a number of labels, including, in particular, DKNY Home, a quality bedding and home accessories line.  
While the DKNY Home collection is well known throughout the US and sold both in store and online, the label has no dedicated ecommerce site, as of yet.  But this is about to change.  Ecommerce Partners is currently putting the finishing touches on the new DKNY Home online presence, one that will likely set the standard for consumer brand manufacturing. 

Story

DKNY has long been selling its home collection in a number of department stores, such as Bed Bath & Beyond, Bloomingdale's, and Macy's. While brand awareness was widespread and sales were going well, DKNY felt that it was shortchanging its home collection by not assigning it its own dedicated website.
On partner sites, the products lacked adequate branding and search engine visibility was low. With limited update capabilities it proved challenging to always present the latest styles and models to the interested public. Finally, it was difficult to collect relevant customer data to personalize product offerings. In short, the company realized it needed its own online shop and asked ECommerce Partners to build it.

Solution

The new site was designed to fulfill a number of goals: drive targeted traffic, generate leads, promote the DKNY Home brand, and grow online sales. At the same time, it also aimed at optimizing the handling efficiency, improving the user experience and enchancing customer communications.  As always, ECommerce Partners started with a systematic strategy phase, developing ERS (Ecommerce Requirement Specifications), an essential component of Ecommerce Partners' comprehensive methodology.
During this phase, the company gathered all relevant information on the brand and studied its customers as well as their prevlaent buying patterns when shopping for home textiles.  Based on what they learned, Ecommerce Partners developed a number of wireframes that in turn fed into the design phase.  The new design with its pure aesthetics and its intuitive navigation matches the brand to perfection, and makes the user experience efficient and enjoyable.  SEO best practices ensure maximum search engine visibility.

Services

To date, ECommerce Partners has provided DKNY Home with the following services: 

 
  • Ecommerce Consulting 
  • Ecommerce Strategy
  • Ecommerce Web Design
  • User Interface Design 
  • Methodology for SEO Discovery Phase
 

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About Us

About ECommerce Partners:
Founded in 1998, ECommerce Partners is a full-service, ecommerce and interactive agency headquartered in New York City. Best known for our unique process methodology, we combine Internet expertise, creative talent, and business know-how to help clients across a variety of industries achieve rapid, measurable online marketing results.

True to our motto, "We build businesses, not just websites," we provide large and mid-sized companies with a full range of Internet marketing, website design and ecommerce solutions geared to maximize online revenues.

 

 

Our Offices

New York USA
ECommerce Partners
59 Franklin Street
New York, NY
10013
Phone 212 334-3390
Fax 503 218-5585
Florida USA
ECommerce Partners
6700 Pines Blvd.
Pembroke Pines, FL
33024
Phone 866 431-6669
Fax 503 218-5585
California USA
ECommerce Partners
123 California Ave
Santa Monica, CA
90403
Phone 866 431-6669
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ECommerce Partners
Passauer St4
Berlin
10789
Phone 49-30-2361-9794
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ECommerce Partners
31 Mary Street
St. Kilda West
Victoria 3182
Phone 61-3-9505-9988