Melissa's

Melissa's is the largest distributor of exotic fruits and vegetables in the United States, importing more than 800 varieties of fresh, organic products and delivering them to customers' doorsteps daily.

The Challenge

• Implement marketing strategies that establish return shoppers and increase customer base.
• Present a large volume of information on Melissa's home page in a clean, effective format that does not overwhelm users.

"Fruit of the Month" club memberships were established, allowing shoppers to gift monthly deliveries of fresh produce to others. A twist on the traditional replenishment program, this marketing tactic utilizes existing customers to attract new ones. A crisp geometric layout and links partnered with identifiable photos were employed on Melissa's home page, creating a "point and click" information and product site that every consumer can navigate.