L’Oreal Technique.com

Part of the L’Oreal corporate family, the L’Oreal Technique product line found it needed a unique, professional online presence.

The challenge

• Create an online loyalty program
• Drive sales to specific, pre-selected retail vendors
• Reinforce product branding

Using vivid graphics, sleek design and a Flash inset on the homepage, the new site strengthens the marketing relationship between the L’Oreal Technique division and salon professionals through education and by encouraging questions and comments.

http://www.lorealtechnique.com