Gessato

This upscale men’s skincare line, inspired by Italian elegance and attention to detail, combines high technology and cutting edge research with natural ingredients and the quality formulations found only in the finest products.

The Challenge

The design, targeting an elite male demographic, opens with cinematic animation transporting the visitor to the canals of Venice through evocative black and white photography and a logo complete with noble crest. Navigation is intuitive and the site retains a luxe feel throughout with superior product shots, tightly controlled splashes of color, and copy that would be at home on the pages of Vogue Homme.