Fondue-set.com

Based on a classic Swiss peasant dish, fondue is once again the rage among foodies and gourmet cooks. Fondue-set.com offers a huge selection of styles and sizes, a boon to cooks and gift buy-ers. The site is also a resource for recipes, entertainment ideas, and background on the origins and history of fondue.

The challenge

Gourmet foods and kitchenware is a huge and competitive market, dominated by large players with big marketing budgets. This means capturing search engine traffic and marketing the site as THE place to find the best and the most choices when searching for a fondue pot. Offering reci-pes gives the site an opportunity to sell fondue sets as a gift idea to those who are already sold on the fun of fondue.