Fancydogbeds.com

This niche site efficiently taps the lucrative dog-owner demographic with a colorful ecommerce store designed to capture search engine traffic.

The challenge

There are over 63 million dogs in the United States resulting in a multi billion-dollar pet supply industry. A motivated shopper lands here for one reason: they’re looking for a dog bed. Because they’re extremely targeted, niche sites have high conversion rates, but it’s still critical that a site design allows customers to complete a purchase in the fewest number of clicks possible. Despite customization including size, color, fabric, and monogram options, our site design does just that.