Doula.com

The doula is an experienced professional trained to provide support for a woman from pregnancy through the postpartum period. Doula.com is a valuable resource for women and doulas to find each other through directories and web site links. It also offers a selection of products for preg-nancy and childbirth, plus an archive of useful information for new mothers and mothers-to-be.

The challenge

A useful site built around a single idea, Doula.com serves as the center of a growing online community, pairs doulas with mothers, lists classes, and is a source of advice. An information site needs to be kept current, reliable and well organized as content is added and this all must be integrated into the secondary ecommerce function, with site users as motivated consumers.