DogCarSeatCover.com

Dog lovers like to take Rover everywhere, and when they grow tired of cleaning the car seats, they turn to the Internet for solutions.

The challenge

Tapping into the huge, multi billion-dollar pet supply industry, this targeted site allows visitors to quickly find the perfect seat cover by size, price, fabric type, and color. Because conversion rate is tied directly to the number of clicks needed to complete a purchase, site design must intelligently combine choice and ease of use. In contrast to vast multi-product sites, niche sites have a great click through, receiving the majority of their customers from targeted search and well-placed online marketing.