Diamonds.com Website

A leader among the exclusive group of successful diamond and jewelry e-tailers, Diamonds.com, located in Las Vegas, NV, offers clients a stunning collection of over 40,000 loose diamonds from which to choose

The challenge

• Design a clean, elegant site appropriate to a luxury product
• Strengthen the brand through stylish visuals and compelling copy
• Chose categories that reflect constituency
• Create a seamless experience to instill confidence in this high-end shopper