International Ecommerce Done Right
International ecommerce is rapidly gaining momentum. According to a recent Internet Retailer survey, 75% of e-retailers already sell to customers abroad; of the remaining quarter, 70% plan to start doing so within a year. With over 80% of all online consumers living abroad, and global audiences eagerly taking advantage of America's rich product supply and favorable exchange rates, international ecommerce is especially on the rise in the US.
While going global is promising, it also poses considerable challenges, requiring retailers to thoroughly understand the needs, tastes, rules and regulations of their different target markets worldwide, offer localized websites and customer service solutions, manage the logistics behind international shipping and fulfillment, mitigate the risks of credit card fraud, and handle international chargebacks. All these tasks can seem daunting.
At ECommerce Partners, we specialize in customized consulting and implementation services for companies who want to sell overseas and have proven expertise in helping each ebusiness go global the right way and reach new customers.
Managing International Shipping and Fulfillment
We have the technological capabilities to integrate your website with UPS Worldship, FedEx or just about any other courier service at all phases from developing packing slips to tracking a package to its final destination and developing a robust shipping calculator. In addition, if you are not equipped to handle the complexity of international checkout,including country-specific customs, taxes, duties, and international shipping and fulfillment, we will help you find the right partner for the task and prepare your site so that your international orders flow smoothly from your site to your shipping partner's fulfillment solution.
Getting Your Site Ready for International Ecommerce
As a first step, we sometimes suggest that our customers get their sites ready to sell to other English-speaking countries, including the UK, Canada, and Australia. To ensure foreign shoppers enjoy a seamless, convenient shopping experience, we recommend adding a currency converter to the site, and showing not only the item price but also the fully landed cost of delivery including shipping and handling in the local currency. We also help you select and add local payment options to your site, and find the best shipping and delivery solution for your business.
Overcoming Language Barriers
Once you are ready to step up your international ecommerce venture, we suggest launching foreign language sites. Speaking to consumers in their own language is proven to support international branding goals and significantly increase conversions. A simple translation of existing web content will rarely do. Instead, your site must adapt to the local culture and cater to the needs of each country’s shoppers. Similarly, you will need to optimize your international search engine marketing campaigns for each target country.
At ECommerce Partners, we work with a pool of qualified partners to offer high-end website translation and localization services, as well as localized SEO and PPC campaigns.
Offering Localized Customer Service
For a global ebusiness to succeed in this economy, it must offer customer service in the local language and at appropriate times for foreign shoppers. At ECommerce Partners, we will help you implement a local service and support solution tailored to your business, whether this means setting up an in-house, multi-lingual 24-hour support team or partnering with the right call-center provider.
Complying with Local Rules and Regulations
Ebusinesses who sell worldwide may run into barriers of international ecommerce. You need to comply with local rules and regulations in various areas from advertising to product labeling to taxes and customs, to return policies and charge backs. At ECommerce Partners we will help you to understand all these rules, advise you which countries are easiest for you to enter, and connect you with the right suppliers to help you with all operational matters.
Integrating with Third Party Providers for International
Leveraging our extensive experience and expertise, we will guide you through the process of setting up your ebusiness for international ecommerce. We will seamlessly integrate your site with third-party international payment, shipment, and fulfillment providers, and help you offer the same excellent shopping experience to customers at home and around the world.